Views: 1511 Author: Mark Publish Time: 2022-02-25 Origin: Site
On December 9, 2021, PANTONE released its 2022 Color of the Year: PANTONE17-3938 Very Peri.
In the past 20 years, PANTONE has chosen blue as its representative color five times.
So what kind of surprises will periwinkle blue bring us?
Come and see it with me!
The representative color of the year is released, how new is it?
There is no doubt that PANTONE has always preferred blue.
In the past 5 annual representative colors dominated by blue, azure blue is peaceful, turquoise blue is clear and cool, iris blue is rich, tranquil blue is gentle, and classic blue is calm, which can be said to have their own strengths.
The representative color of 2022, periwinkle blue, is not a color selected from the PANTONE color library, but a new color created by PANTONE for the first time.
PANTONE believes that periwinkle blue infuses the tranquil blue tone with the dreaminess of purple and the vitality of red, showing a warm, pleasant and energetic attitude.
PANTONE also carefully prepared a color scheme for everyone.
When I first saw periwinkle blue, I felt like I saw "Monet's special color". Monet used this rich blue-violet tone to show the misty fog and the snow in winter.
There are also many friends who think that periwinkle blue is actually closer to purple than blue. It seems a bit far-fetched to name it periwinkle blue.
And although PANTONE claims that periwinkle blue is a new composite color created for it, it is similar in color to it, and it is even possible that the same color has been used in the design field for a long time.
Do you think the periwinkle blue shows your expectations for 2022?
So, how did PANTONE create periwinkle blue as the color of the year in 2022?
When PANTONE released its representative color, he wrote: "We are living in an era of complete transformation." It also mentioned the words creation, change, etc. many times in the article.
PANTONE believes that periwinkle blue is a symbol of the global spirit at this moment, and it also represents the transformation we are going through.
Our physical and digital lives are coming together in new and unprecedented ways, adapting to coexist with ever more complex rules.
The craze of video games, metaverse concepts, and NTF art will gradually become our daily life. Their rise is not a flash in the pan, but a vision of human life.
PANTONE can create new colors, and thanks to the digitization of design, designers can convey the concept of designers more accurately, expanding the limitations of previous reality.
PANTONE 17-3938 Periwinkle Blue shows how the multifaceted fusion of modern life and the color trends of the digital world manifest in the physical world and vice versa.
From PANTONE's outlook for 2022, it is not difficult to see that it has high hopes for periwinkle.
Indeed, after the combination of purple and red, blue appears to have a softer glow, a sense of technology and a sense of the future, which can properly interpret PANTONE's view of the virtualization and digitization of human life in the future.
From shimmering metals, gorgeous luster and high-tech materials, to handcrafted appearance and natural fibers, periwinkle blue will show different textures, and its application scenarios can be said to be very extensive.
Although telling a good story for a product is an essential skill for a modern enterprise, the Color of the Year seems to be overly creating a sense of atmosphere.
Can periwinkle flower blue bear the weight of the spirit of the times delivered by PANTONE? Let's wait and see.
How is the representative color of PANTONE determined?
Seeing this, everyone must have a question, how did PANTONE choose the representative color of the year?
In terms of the selection process, PANTONE's investigation and selection cycle for the annual representative color is as long as nine months, which requires thorough consideration and trend analysis.
In order to select the representative color, the experts of the PANTONE Color Institute search every year for new elements that affect the color change.
These new elements cover a wide range of fields, such as film, artistic creation, fashion design, popular tourist attractions, people's cultural and recreational life, and even socio-economic conditions.
New technologies, materials, textures, and processing effects that affect color will also be key points of selection.
Color, as the basic element that constitutes our life, its commercial standardization is only 60 years old.
Since there was no uniform standard for color printing at that time, Party A and Party B had deviations in their understanding of color matching, and it often happened that they could not meet customer requirements.
As Professor Albers wrote in "The Interaction of Color": "If someone said 'red' to 50 people on the spot, then 50 reds would appear in everyone's mind. What is certain is that all colors are different same."
Thus, an accurate universal definition of color has become a doomed revolution.
In 1963, PANTONE Corporation developed an innovative color system. The system enables precise color matching.
For more than 50 years, PANTONE has extended its color matching system to various industries, such as digital technology, textiles, plastics, construction and interior decoration and coatings.
PANTONE has thus become one of the most authoritative color systems in the world, and designers, artists and manufacturers all over the world have begun to use the "PANTONE Standard".
Since 2000, PANTONE has released its annual representative color in December every year, and the release of its annual color has become the focus of the industry since then.
In addition to the representative color of the year, PANTONE will also release a fashion color report, and the experts participating in the color selection will choose a theme, and then select the popular color around the theme.
In the fashion color trend report released for the clothing industry every season, there are 10 popular colors and 5 core classic colors that are the main season.
Such color prediction will bring a new round of shocks to the color design in the fields of fashion and industry, and it can be said that it has a huge and extensive influence on manufacturing and consumption.
Will color prediction influence our choices?
Beginning with Queen Victoria's lavish lavender wedding dress, the fashion craze for composite colors has been ignited.
Subsequently, various composite colors came out one after another, and dye houses and manufacturers all over the world began to establish color trend forecasting agencies, but their influence was still limited to the fashion industry during this period.
It wasn't until the end of the 20th century that the iMac computer's colorful, translucent casing exploded the color industry in industrial design.
People are beginning to realize that color can determine the success or failure of a product in the market.
PANTONE realizes the quantification of color, makes the color fade away from the mystery and confusion, is coded and defined as a standardized product, and makes the sale of color a huge business.
The business of color prediction has developed so far, and the track has become more and more crowded. In addition to PANTONE, Japan Fashion Color Association, Canada Sico Company, British WGSN, etc., all provide designers with professional trend reports.
With the development of the Internet, the ways of predicting color trends have begun to diversify, and design websites such as Tumblr and Pinterest have also begun to use their own methods to predict color trends.
Color forecasting helps designers understand and integrate trend information, understand market preferences, and prepare for next season's products.
Reading this, some friends may feel that color prediction controls our fashion choices.
In fact, the report issued by the color forecasting agency is only a trend, and does not determine the development of fashion, and as a reference, it may not be fully accepted by designers and manufacturers.
Although they may indirectly influence our choices, they are more like a screening and analysis work for us, not the fundamental determinants of trends.
The factors affecting fashion trends are diverse and complex, and the development of the Internet and social media has allowed more people to create new trends.
The fashion industry and consumers are more closely connected and influence each other. We're all part of what makes the color trend.
Color, the visual wisdom that human beings have continued to this day, brings us collective resonance at different levels and leads the tide of life.
To a certain extent, color defines our living state. Perhaps as PANTONE said, color shows the spirit of the times, but also presents the complex social past.